AI fakery is quickly becoming one of the biggest problems confronting us online. Deceptive pictures, videos and audio are proliferating due to the rise and misuse of generative artificial intelligence tools. With AI deepfakes featuring celebrities and politicians on the rise, distinguishing real from fake has become a daunting task. Despite advancements in AI technology making it harder to spot deepfakes, there are still key indicators to look out for.
One notable sign to watch for in AI-generated deepfake images is the electronic sheen, which can create an unnatural polished effect on skin, giving it an inauthentic appearance. Additionally, examining the consistency of shadows and lighting, as well as checking for inconsistencies in facial features, can help in identifying potential deepfakes. Many deepfake videos involve face-swapping, so paying attention to details like facial skin tone, sharpness of face edges, and accuracy of lip movements in relation to the audio can provide valuable clues.
Furthermore, considering the overall context of an image or video can be crucial in identifying deepfakes. If a public figure is depicted in a manner that seems exaggerated or unrealistic, it may raise red flags. Tools developed by companies like Microsoft and Intel offer assistance in detecting manipulated content, although some are not readily available to the public to prevent misuse by bad actors.
As AI technology continues to evolve and improve, the task of identifying deepfakes is becoming increasingly challenging. Experts warn against putting the burden solely on individuals to detect fakes, as the complexity and realism of AI-generated content are constantly advancing. Staying informed about the latest developments in AI technology and remaining vigilant when consuming media online are essential steps in combating the spread of deepfakes.
