Egyptian internet entrepreneur Mohamed Mousa’s street-level digital advertising network, dKilo, has received $3.2 million in seed funding. The funds will help the platform grow as it alters out-of-home (OOH) advertising in the Saudi market.
The funding announcement came during the third edition of the LEAP conference, a global tech event sponsored by Upturn Ventures that ended on March 7 in the Saudi capital. The conference featured over 1,100 expert speakers, demonstrating increased investor confidence in companies innovating in traditional advertising.
In response to the startup’s latest financing breakthrough, Mohamed Mousa, co-founder and CEO of dKilo, expressed delight, saying, LEAP has been a pivotal event for dKilo, and we are thrilled to have secured this funding round. These funds will enable us to further improve our platform and broaden our reach, ultimately redefining how businesses interact with people via out-of-home advertising.
Founded by Mohamed Mousa, dKilo has quickly emerged as a major player in the advertising technology industry. With an emphasis on providing cutting-edge solutions customized to the demands of the Egyptian market and beyond, dKilo has grown in reach and influence under Mousa’s leadership, cementing its place as a regional ad tech leader.
dKilo seeks to revolutionize the multibillion-dollar outdoor advertising market by using mobile data and geo-targeting to connect advertisers with consumers in precise areas. This methodology enables programmatic procurement of OOH ad space, resulting in more targeted and measurable campaigns than traditional methods.
The financing acquired at the LEAP 2024 conference is a significant step forward for dKilo in its ambition to reinvent OOH advertising by bridging the gap between brands and customers in the real world using a data-driven and innovative approach.
