On day four of Cannes Lions Festival of Creativity 2023, India secured seven awards, including one gold, two silver, and three bronze accolades. With these wins, India has now secured a total of 23 medals at Cannes Lions 2023. All the awards were achieved across five categories including creative effectiveness, brand experience and activation, creative business transformation, innovation, and creative strategy. Ogilvy India clinched the Grand Prix under the creative effectiveness category for its Cadbury’s Shah Rukh Khan – My Ad campaign, while Leo Burnett won a gold lion under the brand experience and activation category for Airtel 175 Replayed. The other agencies that secured awards on day four of the festival were Dentsu Creative, FCB India, and Leo Burnett. India, which had sent 809 entries, did not gain recognition under mobile lions and creative commerce categories.
India Wins Seven Lions at Cannes Lions 2023, Ogilvy Takes Home Grand Prix
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