Disney has partnered with Epic Games, the creator of popular video game Fortnite, to develop a new persistent and social game that will bring together various Disney franchises. The collaboration, which reportedly cost Disney £1.1billion, will allow users to interact with characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar, and more. While specifics on how the game will integrate with Fortnite remain unknown, the aim is to offer players and fans a unique opportunity to create their own stories and experiences within a Disney-themed universe.
The announcement was made on the Epic Games website, accompanied by an official statement from Tim Sweeney, CEO and founder of Epic Games, and Robert A. Iger, CEO of The Walt Disney Company. Both expressed excitement for the partnership and the potential it holds for the future.
Our exciting new relationship with Epic Games will bring together Disney’s beloved brands and franchises with the hugely popular Fortnite in a transformational new games and entertainment universe. This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion, said Iger.
Sweeney echoed the sentiment, acknowledging Disney’s early belief in the potential collaboration: Disney was one of the first companies to believe in the potential of bringing their worlds together with ours in Fortnite, and they use Unreal Engine across their portfolio.
The new game aims to not only provide an immersive gaming experience but also offer a range of opportunities for users to engage with Disney content, such as shopping and sharing content with other players and fans.
With this partnership, Disney is making a major foray into the world of gaming, leveraging its vast library of iconic brands and characters to captivate gamers and fans alike. As details continue to unfold, fans will be eagerly anticipating the chance to step into a Disney-fueled universe within Fortnite.
