Google Begins Small-Scale Trial of Generative AI Capabilities in Maps
Google is entering the world of generative AI with the introduction of a new feature in its Maps application. Currently in early access and limited to specific locations and select Local Guides members, this feature showcases the potential of the technology. With generative AI, users can now use natural language to communicate with the app and discover new sites in their hometown or while traveling.
Through a simple voice command, users can ask the app for specific recommendations that cater to their needs. For example, finding a restaurant that can accommodate dietary preferences of friends is now easier than ever. Google’s large-language models analyze data from over 250 million locations and gather insights from community members through the Local Guides program. With these extensive resources, the app is able to provide the ideal location for users’ requirements.
According to Google, the system is designed to cater to any level of specificity. Whether users are looking for something niche or broad, the generative AI will deliver relevant results. To illustrate this, Google presents the example of thrifting in San Francisco. When a user asks for recommendations on vintage clothing stores in the city, the AI models not only analyze nearby locations but also consider images, reviews, and ratings from the community. The result is a personalized selection of options presented through picture carousels and review summaries.
The capabilities of generative AI go beyond simple requests. For instance, if a user asks for a nice place to eat lunch, the software will automatically search for options that complement the vintage feel of the chosen store. In other words, the AI remembers users’ preferences and tailors recommendations accordingly.
Google also highlights the convenience of using this feature on the go. For example, in the event of an unexpected downpour, users can ask the AI for suggestions to adapt their plans accordingly. They can even ask follow-up questions to further refine the search results. However, it is important to note that this feature is currently limited to US consumers in specific locations. As more feedback is gathered from early adopters, Google plans to expand availability to more locations.
This is not Google’s first foray into AI technology. Recently, the company made its AI-powered note-taking tool available to users in the US and introduced generative AI features to the Chrome browser. Google continues to improve its Bard chatbot and incorporates various AI tools into its pixel phones.
With the introduction of generative AI capabilities in Maps, Google aims to enhance user experience by providing tailored recommendations based on natural language interaction. While the feature is currently limited, it holds the promise of expanding to more locations in the future. As Google gathers valuable feedback, users can look forward to an increasingly personalized and intuitive mapping experience.
