Polish retail startup ZeroQs has secured €457k in funding from Freya Capital to further develop their smart shopping cart technology. The capital injection will also support the company’s expansion efforts. ZeroQs aims to revolutionize the shopping experience by offering an alternative to traditional self-service checkouts.
The smart shopping carts developed by ZeroQs allow customers to skip the queues commonly found in stores, providing a seamless shopping experience. Equipped with a weighing system, barcode reader, and touchscreen, these innovative carts make shopping faster and more convenient. Customers can simply place items in the cart, scan them using the built-in scanner, and automatically pay for their purchases upon leaving the store.
In addition to reducing waiting times, the smart shopping carts offer advanced weighing and visual systems that help retailers manage inventory and security more efficiently. They help protect against potential threats like theft, fraud, or customer mistakes. The technology has already been embraced by retail chains such as Społem and Centrum Retail.
ZeroQs CEO Jarosław Kaczmarczyk expressed excitement about the funding, stating that it will enable the company to continue refining their technology, expand their presence in Poland, and prepare for international markets. The goal for the coming year is to implement the solution on a larger scale in both domestic and foreign retail chains.
Furthermore, by utilizing consumer behavior data, retail networks can personalize the shopping process and enhance the overall experience for customers. This personalization not only attracts new customers but also builds loyalty among existing ones. Research from GfK supports this approach, with over 65% of retailers believing that the shopping experience is a crucial factor in brand strength and business growth.
With the increasing emphasis on the shopping experience, integrating innovative solutions like ZeroQs’ smart shopping carts is crucial for retailers looking to stay ahead in the competitive market. By offering convenience and personalized services, stores can enhance customer satisfaction and ultimately drive sales.
ZeroQs’ success in securing funding and partnerships with leading retailers highlights the growing adoption of smart technologies in the retail sector. As the company continues to expand its presence in the market, it aims to transform traditional shopping experiences while also benefiting retailers through improved operations and increased customer loyalty.
