Jonathan Bailey Stars in Orlebar Brown Spring Campaign
LONDON — British resortwear and lifestyle brand, Orlebar Brown, has chosen actor Jonathan Bailey, known for his roles in Fellow Travelers and Bridgerton, to be the face of its spring 2024 campaign. The campaign, titled Blossom, features Bailey posing against a vibrant wall of flowers, showcasing Orlebar Brown’s latest collection.
In one of the images released on Monday, Bailey exudes elegance while wearing a white sleeveless shirt adorned with red floral motifs. The other campaign shot captures the sun-kissed star in a summery ensemble featuring the brand’s Fiore print, a striking design showcasing blue, white, and biscuit colored floral motifs.
Having been acquired by Chanel in 2018, Orlebar Brown has experienced significant growth, now operating over 40 direct stores across fashion capitals such as London, Paris, New York, and Dubai, among others. It can also be found in more than 250 other locations globally.
Last year, Orlebar Brown focused on expanding its presence in California, aiming to better cater to its large customer base residing in the state.
The brand first made waves in 2007 when photographer Adam Brown launched it in London. Brown sought to redefine men’s swim trunks, infusing them with tailored designs and vibrant colors. This unique approach quickly captivated a celebrity clientele including Leonardo DiCaprio, Jay-Z, and even Daniel Craig, who famously wore Orlebar Brown trunks as James Bond in the film Skyfall.
Over the years, the label evolved into a resort and casual lifestyle brand, expanding its offerings to include luxurious cashmere polos, crochet tops, striped hoodies, and comfortable cotton and linen pants.
Bailey, who gained popularity with his role in the hit series Bridgerton, has become a fashion darling. He has recently attended fashion shows hosted by renowned designers such as Ralph Lauren, Giorgio Armani, Loewe, and Ami. Last April, he also joined Omega as a friend of the brand.
Bailey’s talent extends beyond the screen, as he won an Olivier Award for his performance in the West End production of Company in 2019. He has also showcased his acting skills in various television projects, including Phoebe Waller-Bridge’s Crashing, where he starred alongside Michaela Coel in Chewing Gum, and in the revival of Cock by Marianne Elliott at the Ambassadors Theatre.
Most recently, Bailey received the best supporting actor in a limited series or movie made for television award for his role in Fellow Travelers at the 29th annual Critics Choice Award.
Jonathan Bailey’s collaboration with Orlebar Brown brings together his talent and charisma with the brand’s stylish and sophisticated aesthetics. The partnership promises an exciting campaign that captures the essence of spring and the spirit of Orlebar Brown.
As the brand continues to make waves in the fashion world, Bailey’s involvement in the spring 2024 campaign further solidifies Orlebar Brown’s position as a leading resortwear and lifestyle brand favored by celebrities and fashion enthusiasts alike.
With the release of this captivating campaign, Orlebar Brown invites its global audience to embrace the arrival of spring with style, showcasing the brand’s commitment to impeccable craftsmanship and attention to detail.
###
