LONDON — Manors Golf, the men’s golf brand known for its popularity among young people, has experienced significant growth in revenue and investor support. In 2022, the brand generated £300,000 in revenue, which increased to £430,000 by October. Recently, Manors Golf secured £601,733 in a new funding round on Crowdcube, exceeding their initial target of £400,000. Notable investors in the brand include actor Nicholas Hoult, media entrepreneur Jamie Bolding, sports media investor Andrew Croker, and musician Tom McFarland.
With a valuation of £5 million and a total funding of over £1 million, Manors Golf aims to become a globally recognized golf brand, similar to the success of cycling lifestyle brand Rapha. The recent funding boost will be allocated towards marketing, content creation, and overall business development. The brand’s e-commerce business has seen a remarkable 600% growth from 2022 to 2023, signaling their success in the digital marketplace.
Jojo Regan, Manors Golf co-founder alongside Luke Davies and Nick Watts, expressed their ambition to transition from a wholesale-focused business model to a more direct-to-consumer approach. They aim to establish a stronger relationship with customers and reduce dependence on wholesale channels. The brand’s wholesale business has been thriving, with strategic partnerships in countries like South Korea, Thailand, Germany, and the U.S.
To involve customers in the brand’s growth, Manors Golf turned to crowdfunding platform Crowdcube, allowing individuals to invest between £20,000 and £25,000 and receive equity in the company. This unique approach provides an opportunity for customers to support the brand while benefiting from the same opportunities as angel investors. Regan highlighted collaborations with various professionals, including VPs from L’Oréal and the former creative directors of Dr. Martens and Dash Water.
While the U.K. remains Manors Golf’s primary revenue source, they have experienced significant growth in direct-to-consumer sales, with the U.S. contributing 30% of their DTC sales. The brand also enjoys a strong following in Asia, particularly in South Korea and Japan, where golf is highly popular. Regan noted that the brand sees potential for growth in China’s emerging golf market.
In pursuit of community-building, Manors Golf organizes golf activations and events, with the last ticketed event at Pyrford Lakes selling out. The brand aims to create a golf brand that is not only worn on the golf course but also represents a lifestyle. Their new technical range introduced in March 2023 has contributed to the brand’s growth.
Regan described Manors Golf as a fusion of Arc’teryx and Rapha but with a golf-centric focus. Their efforts to establish a niche golf brand that resonates with young people and expands globally align with their long-term vision. With their recent funding success and growing popularity, Manors Golf is poised to become a dominating force in the world of golf fashion and lifestyle.
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