Two legendary athletes and an actor are teaming up for a sports betting company’s Super Bowl LVIII commercial. Tom Brady, Wayne Gretzky, and Vince Vaughn will star in an ad for BetMGM, set to air during the big game on Feb. 11. The first teaser of the commercial was unveiled recently, featuring Vaughn asking Brady to slide over. BetMGM’s Chief Revenue Officer, Matt Prevost, expressed excitement about the ad campaign, which is part of the company’s strategy to boost its brand before, during, and after the Super Bowl. The inclusion of Brady, who has previously collaborated with other sports betting platforms, brings added attention to the commercial. BetMGM’s first-ever Super Bowl ad aims to increase its visibility and market share in the competitive sports betting industry.
Super Bowl commercials have become an effective way for companies to reach a massive audience. Last year’s Super Bowl was watched by 113 million viewers, setting a six-year high for the annual game. Sports betting commercials are not new to the NFL and the Super Bowl, with companies like DraftKings and FanDuel airing star-studded ads in previous years. However, DraftKings will sit out in Super Bowl LVIII, while FanDuel will feature former NFL player Rob Gronkowski attempting a field goal live during the game.
BetMGM’s decision to create a Super Bowl ad comes at a time when it faces competition from industry leaders DraftKings and FanDuel. The recent launch of ESPN Bet by PENN Entertainment adds further pressure to BetMGM’s market share. By leveraging the massive audience of the Super Bowl, BetMGM hopes to boost its brand visibility and potentially attract new customers. The BetMGM ig Game Bash, to be hosted at The Cosmopolitan of Las Vegas, will also take advantage of the Super Bowl happening in Las Vegas, where MGM Resorts has several casinos and resorts.
The Super Bowl commercial featuring Brady, Gretzky, and Vaughn represents an important moment for BetMGM to showcase its brand and offerings to a global audience. As viewers anticipate the big game, the commercial is expected to grab attention and generate interest in the sports betting company. By collaborating with renowned celebrities and athletes, BetMGM aims to make a lasting impression and solidify its position in the highly competitive sports betting market.
In conclusion, the upcoming Super Bowl LVIII will feature an ad from BetMGM starring Tom Brady, Wayne Gretzky, and Vince Vaughn. The commercial is part of an extensive strategy to increase brand visibility and market share in the sports betting industry. With millions of viewers expected to tune in to the Super Bowl, BetMGM aims to capture their attention and establish itself as a leading player in the market. As the big game approaches, anticipation builds for the debut of this star-studded commercial.
