Two new enhancements are being introduced to Google’s search tools on mobile phones, utilizing machine intelligence to improve the search experience. While Google has been promoting the helpfulness of its various products and features, its main search service has faced criticism for being cluttered and overwhelmed with advertisements. However, Google aims to address these concerns by incorporating generative AI into its search functions, making it more convenient and accessible for users.
The first enhancement, called Circle to Search, allows users to select images, text, or videos within an app and perform a quick search without leaving the app. For example, users can search for a restaurant mentioned in a text message conversation or search for a product seen in an Instagram video. This feature streamlines the search process by eliminating the need to switch between apps. However, it is worth noting that the search results within the overlay may still contain advertisements, potentially affecting the overall efficiency and user experience.
The second enhancement focuses on Google Lens, the image recognition feature within the Google mobile app. By using Google Lens to scan and identify objects, users will now receive AI-powered insights in addition to regular search results. For instance, users can snap a photo of a board game they are unfamiliar with and ask for an overview of how to play, or they can point their phone at a broken appliance and inquire about repair instructions. These AI-powered multi-search results aim to provide summarized responses that are more suitable for mobile screens.
Google’s implementation of generative AI in its search tools is an ongoing process that involves gradually introducing new features and collecting user feedback. By experimenting and pushing the boundaries of what is possible with AI, Google aims to strike the right balance between usefulness, speed, and accuracy in search results.
Liz Reid, vice president and general manager of search at Google, emphasizes the goal of transforming search into a multi-modal experience, where users can interact with computers or AI models through various means to produce more relevant and personalized results. The introduction of generative AI is a step towards achieving this vision and enabling users to ask more specific questions that were previously not possible with traditional search methods.
While these enhancements are incremental updates, they represent Google’s commitment to refining and improving its search capabilities. As the world of search evolves, Google seeks to make its search product more efficient, helpful, and accessible, both on mobile devices and the web.
In conclusion, Google’s integration of generative AI into its search tools on mobile phones aims to enhance the search experience by streamlining the process and providing AI-powered insights. These updates demonstrate Google’s dedication to improving search efficiency while still maintaining its ad strategy. As users look forward to a future powered by AI, the ultimate goal is to make search more helpful and valuable for everyone, regardless of the device they use.
