The recent trend of mass yoga performances in Bhopal has led to a significant increase in the sales of yoga-related items. According to traders in the region, yoga mats, T-shirts, and scarves worth more than Rs 10 lakh were sold in the city ahead of International Day of Yoga this year. The growing popularity of yoga, coupled with the government’s push for yoga practices, has contributed to this rise in demand.
Traders from the Madhya Pradesh Sant Ravidas Handicrafts and Handloom Development Corporation reported selling yoga carpets and stoles worth over Rs 60,000 in the past week alone. Meanwhile, Mrignayani stores across several cities, including Delhi, Noida, Bengaluru, Mumbai, Jabalpur, Khajuraho, Gwalior, Raipur, and Bhopal, offered yoga mats made of cotton with Bagh designs.
Shivendra Singh, In-Charge of Mrignayani Emporium on Hamidia Road, revealed that his store sold silk scarves worth Rs 40,000 and 10,000 mats made of jute. We got demand for silk scarves, known as angavastra, in bulk from a government office in Jabalpur to gift to guests, he said.
The Trend Of Mass Yoga Performances Boosts Business
Om Prakash Oswal, in charge of the Emporium at Tribal Cooperative Marketing Development Federation of India Limited at Bittan Market, reported that TRIFED had ordered 34,000 yoga mats, made by tribal artisans, ahead of Yoga Day, and they are being sold through TRIFED stores across the country.
One intriguing trend that has emerged is people opting for cotton bedsheets as a substitute for yoga mats. The Manager of Mrignaynee Emporium, located at Gauhar Mahal, confirmed that people bought cotton bedsheets measuring 4×6 feet for yoga exercises. We received requests for cotton bedsheets from a minister on Yoga Day, he said.
Sports stores that offer yoga mats and T-shirts also witnessed a rise in demand. The Manager of Kohli Sports Enterprise at Jawahar Chowk, Jawahar Chowk, said that they sold 1,500 yoga T-shirts and 200 mats. Khempal of Haryana Sports, Jawahar Chowk, revealed that police personnel bought plain white T-shirts. His shop sold 80 yoga mats. Similarly, at Yadav Sports in New Market, Gauri Shanker Yadav reported that they sold 300 mats and 10 pieces of T-shirts in a day.
Overall, the trend of mass yoga performances is boosting business across Bhopal, with traders reporting higher demand for yoga-related items. With the government’s continued support for yoga practices, this trend is unlikely to slow down any time soon.
