UEFA has announced that BYD will serve as the official e-mobility partner for Euro 2024, the highly-anticipated football tournament taking place in Germany from June 14 to July 14. As part of the partnership, BYD will provide electric vehicles (EVs) to various stakeholders involved in the tournament, supporting the goal of hosting the most sustainable European Championship finals ever.
In addition to supplying EVs, BYD will showcase its latest models and innovative technologies at selected Euro 2024 locations. The company will also have a presence in the official fan zones, offering live broadcasts of matches and exciting entertainment options to enhance the overall football experience.
To celebrate Euro 2024, BYD has planned hundreds of events across Europe, inviting fans and customers to join in the festivities. With over 230 stores in 19 countries, BYD aims to engage with a wide audience and share its passion for e-mobility. This partnership reinforces BYD’s commitment to reducing CO2 emissions and creating a more sustainable future.
UEFA’s Director of Marketing, Guy-Laurent Epstein, expressed his enthusiasm for the collaboration, emphasizing how it aligns with UEFA’s vision to promote environmentally responsible finals. Epstein noted that the partnership reflects the shared goal of pursuing dreams with passion and hard work, just as teams and players do on the football pitch.
Michael Shu, Director of BYD Europe, expressed his pride in being the first e-mobility partner of such a prestigious sporting event. Shu highlighted the opportunity to showcase their latest innovations in electric cars to a diverse audience during the tournament. The partnership demonstrates BYD’s commitment to making e-mobility accessible to all and underlines the significant synergies between the two organizations’ goals.
As BYD and UEFA come together for Euro 2024, they aim to inspire people with positive and inclusive experiences while focusing on their respective objectives. The tournament provides a key platform for BYD to engage with a global audience, encourage sustainable practices, and make a significant impact in the field of e-mobility.
With BYD’s expertise in electric vehicles and UEFA’s commitment to environmental responsibility, Euro 2024 is shaping up to be an event that combines sporting excellence with a dedication to sustainability. As the world eagerly awaits the kickoff, fans and spectators can look forward to witnessing the marriage of passion for football and the advancement of innovative, eco-friendly transportation solutions.
