Online travel company MakeMyTrip has launched a ‘Beaches of India’ campaign in response to a significant increase in searches related to Lakshadweep after Prime Minister Narendra Modi visited the island. With a whopping 3,400% surge in on-platform searches for Lakshadweep, MakeMyTrip aims to capitalize on the growing interest in Indian beaches. The campaign offers discounts and deals to encourage Indian travelers to explore the stunning coastal destinations in the country.
In contrast, New Delhi-based EaseMyTrip has decided to suspend all flight bookings to the Maldives due to derogatory remarks made by now-suspended ministers against India and Prime Minister Modi, following his recent visit to Lakshadweep. In a show of solidarity, EaseMyTrip founder and CEO Nishant Pitti stated, @EaseMyTrip has suspended all Maldives flight bookings #TravelUpdate #SupportingNation.
MakeMyTrip’s move to launch the ‘Beaches of India’ campaign comes as no surprise, given the significant spike in interest in Lakshadweep. The company aims to leverage this momentum and entice Indian travelers to discover the beauty of the country’s coastal regions. The breathtaking beaches of India have long been an attraction for tourists, and this campaign offers an opportunity for locals to explore their own country and create cherished memories.
We have observed a 3,400% increase in on-platform searches for Lakshadweep ever since Honorable PM’s visit, MakeMyTrip shared on social media platform X. This interest in Indian beaches has inspired us to launch a ‘Beaches of India’ campaign on the platform with offers and discounts to encourage Indian travelers to explore the country’s stunning beaches. Keep watching this space!
Meanwhile, EaseMyTrip’s decision to suspend flight bookings to the Maldives is in response to derogatory remarks made against India by now-suspended ministers from the Maldivian government. The remarks were made following Prime Minister Modi’s visit to Lakshadweep. This move by EaseMyTrip showcases their commitment to supporting the nation and standing in solidarity with India.
MakeMyTrip’s ‘Beaches of India’ campaign and EaseMyTrip’s suspension of Maldives flight bookings highlight the impact political disputes can have on the travel industry. As tensions persist, travelers and travel companies alike must navigate the geopolitical landscape to ensure the safety and satisfaction of all parties involved.
Travel enthusiasts and beach lovers across India now have an opportunity to explore the stunning beaches within their own country. The ‘Beaches of India’ campaign by MakeMyTrip brings incredible discounts and incentives to the table, making it an ideal time for Indian travelers to plan their next coastal getaway. Whether it’s the serene blue waters of Lakshadweep, the picturesque beaches of Goa, or the tranquil shores of Andaman and Nicobar Islands, India offers a diverse range of beach destinations to suit every traveler’s preference.
As the tourism industry gradually recovers from the effects of the global pandemic, campaigns like ‘Beaches of India’ serve as a powerful catalyst to reignite interest in domestic travel. With the current surge in demand for beach destinations, MakeMyTrip’s campaign is well-positioned to captivate the attention of Indian travelers and drive them to explore the breathtaking beaches that grace the Indian coastline.
In these tumultuous times, where geopolitics impacts travel decisions and sentiments, it is heartening to witness travel companies take a stand and respond to evolving circumstances. MakeMyTrip’s ‘Beaches of India’ campaign and EaseMyTrip’s suspension of Maldives flight bookings reflect the travel industry’s commitment to supporting the nation and prioritizing the sentiments of their customers.
As the campaign unfolds, MakeMyTrip’s ‘Beaches of India’ initiative is expected to inspire countless Indian travelers to embark on memorable beach vacations, discovering the hidden gems and natural wonders that abound in their own country. This surge in domestic tourism will not only boost the local economy but also foster a sense of pride and appreciation for the unparalleled beauty of India’s coastal regions.
