Google India has unveiled the second cohort of its Google New Initiative (GNI) Startups Lab, a 12-week acceleration program designed in collaboration with Anymind Group and T-Hub. The initiative aims to support early-stage news startups in developing innovative and sustainable business models while fostering inclusivity.
Specifically catering to news startups committed to delivering high-quality journalistic content and innovative services for their local communities, niche audiences, and underserved groups across India, the program received applications from over 110 startups nationwide. Out of these, only ten were selected to form the second cohort of the GNI Startups Lab.
The chosen startups represent a diverse range of journalism categories, including investigative, political, medical, youth, climate, and local news. These startups bring crucial voices to previously underrepresented communities all over the country, operating in various Indian languages such as English, Hindi, Malayalam, Kannada, and Telugu.
Google believes in the importance of reliable information, emphasizing the essential role that the news industry plays in our lives. The company’s commitment to supporting this mission extends beyond existing products and Google News Initiative programs, as it actively partners with the industry to unlock greater possibilities for the future.
With the announcement of the second cohort of the GNI Startups Lab, Google reiterates its dedication to nurturing innovation, integrity, and the growth of the news industry in India. By providing resources, guidance, and opportunities through this program, Google aims to empower news startups to thrive in an ever-evolving digital landscape.
The selected startups can look forward to a 12-week acceleration program that will equip them with the necessary tools and knowledge to advance their business models, enhance their journalistic content, and fortify their impact on local communities. Through collaboration and mentorship, these startups will gain invaluable insights and support from industry experts and established professionals.
In a time when reliable information is more crucial than ever, initiatives like the GNI Startups Lab play a pivotal role in fostering the growth and sustainability of news startups across India. By empowering these startups to innovate, Google envisions a future where high-quality journalism thrives, reaching diverse audiences and unearthing stories that matter.
As the news landscape continues to evolve, Google remains committed to supporting the mission of delivering accurate, reliable, and inclusive information. From investing in news gathering to upholding news integrity, Google recognizes the resounding importance of a vibrant and thriving news industry. The company’s collaboration with startups and industry leaders stands as a testament to its unwavering dedication to fostering innovation and driving positive change in the realm of news and journalism.
