L&T Finance Limited, one of India’s leading non-banking financial companies, has introduced a new mascot called Sachet Kumar to raise awareness of digital fraud and promote cyber safety metrics among customers and employees. The mascot and campaign, dubbed #JaankarBaniyeSavdhaanRahiye, were launched during the Cyber Jagrukta Week as part of LTF’s initiative to educate, prevent, and combat cyber and digital frauds. This move comes as the total number of cyber fraud cases in India rises by 84% from FY21 to FY23, according to the National Crime Reporting Bureau.
Through Sachet Kumar, LTF aims to encourage people to practice secure financial transactions and promote digitally safe habits through social media outreach. The initiative plans to focus on educating customers and employees on cyber safety habits and major fraud trends, including phishing, vishing, UPI frauds, identity theft, and skimming.
LTF will employ a multi-faceted approach to raise fraud awareness and promote mitigation methods through various channels, such as owned social media assets, dedicated pages and mobile applications, workshops, and educational drives.
Dinanath Dubhashi, Managing Director & CEO of L&T Finance Holdings Limited, stressed the need for proper digital safety measures and cybersecurity frameworks as technology continues to develop rapidly and internet use increases. As part of its strategic plan, Lakshya, LTF aims to create a Fintech@Scale and sustainable future growth through Environmental, Social, and Governance (ESG). The fraud risk awareness campaign and mascot are part of strong risk management, which form an integral part of the plan.
L&T Finance Holdings Limited (LTFH), a leading Non-Banking Financial Company (NBFC), offers a range of financial products and services through its subsidiary L&T Finance Limited (LTF) under the L&T Finance brand. The company has won various prestigious awards for its flagship CSR project, Digital Sakhi, related to women empowerment and digital and financial inclusion. The goal is to establish a robust retail portfolio with quality assets, creating a Fintech@Scale while keeping ESG at the core, as part of the Lakshya 2026 plan.
