Pixalate Publishes October 2023 Global Benchmark Report for Made-For-Advertising (MFA) Connected TV Apps
LONDON – Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, has released its October 2023 Made For Advertising (MFA) Benchmark Report for Connected TV (CTV) Apps. This report provides valuable insights into advertising trends on MFA CTV apps, including ad spend, invalid traffic (IVT) and ad fraud, top ad platforms (SSPs) selling ads on MFA CTV apps, and the apps with the most advertising.
MFA CTV apps are known for featuring intrusive advertising techniques such as auto-play videos or ads that restrict access to content. These practices often result in a poor advertising-to-attention ratio. In order to compile this research, Pixalate’s data science team analyzed over 6 billion programmatic ad impressions on more than 5,550 CTV apps across various platforms including Roku, Amazon Fire TV, Apple TV, Apple tvOS, and Samsung Smart TV in October 2023.
The report highlights several key statistics that shed light on the current state of MFA CTV advertising. Pixalate’s Benchmark Report for MFA CTV apps in October 2023 reveals essential insights that can guide advertisers and stakeholders in the industry. The comprehensive data and analysis provided in the report help identify opportunities and challenges in the MFA CTV advertising landscape.
Pixalate’s commitment to offering coordinated solutions across display, app, video, and CTV makes it a global market leader in ad fraud protection, privacy, and compliance analytics. The company’s continuous efforts to detect and eliminate ad fraud have earned it accreditation from the Media Rating Council (MRC) for its detection and filtration of sophisticated invalid traffic (SIVT) in desktop and mobile web, mobile in-app, and CTV advertising.
The October 2023 Benchmark Report for MFA CTV apps from Pixalate serves as a valuable resource for advertisers, publishers, and industry professionals alike. The report’s findings provide crucial insights that can inform effective advertising strategies and help combat the challenges posed by ad fraud and invalid traffic.
The digital advertising industry is constantly evolving, and Pixalate’s benchmark report serves as a trusted source of information for stakeholders seeking to stay informed and make data-driven decisions. With the proliferation of connected TV apps, understanding the trends and challenges in this space becomes increasingly important. Pixalate’s research not only provides a deep dive into the current state of MFA CTV apps but also equips advertisers and publishers with the tools they need to navigate the complex advertising landscape.
As advertisers look to optimize their advertising campaigns and ensure maximum ROI, reports like Pixalate’s October 2023 Benchmark Report for MFA CTV apps act as a guiding light. By leveraging the insights and analysis presented in this report, stakeholders in the industry can make informed decisions that drive results and deliver more effective advertising experiences for consumers.
Pixalate remains committed to protecting the reputation of its clients and maximizing their media value by providing unparalleled ad fraud protection, privacy, and compliance analytics. With its extensive experience and expertise in the field, Pixalate continues to be a trusted partner for advertisers looking to navigate the ever-changing advertising landscape with confidence.
Disclaimer: This article has been generated as a result of AI language model assistance and adherence to specific guidelines.
