The future of work in Saudi Arabia is set to become people-centric, according to Haidi Nossair, Sr. Director – Client Solutions Group at Dell Technologies META. In a recent interview, Nossair shared insights on workforce transformation and how Dell Technologies is helping organizations in Saudi Arabia build a thriving and sustainable future of work with the help of emerging technologies.
The business landscape in Saudi Arabia has witnessed a significant shift in the past five years, particularly in the context of hybrid work. Nossair emphasized the importance of intelligent and seamless collaboration for optimized workforce productivity in today’s do-anything-from-anywhere economy. He stated that businesses in Saudi Arabia are actively investing in equipping their workforce to excel in this new reality.
According to the Dell Technologies Innovation Index, a study conducted among 6,600 employees across 45+ countries, including Saudi Arabia, 88% of KSA business leaders believe that people join their company because they believe they’ll be empowered to innovate. However, the study also revealed the need to bridge the innovation gap, with 54% of KSA respondents stating that people leave their company because they haven’t been able to innovate as much as they hoped. In response to this, Nossair emphasized the importance of embracing new technologies to drive result-driven changes and empower employees to innovate.
When it comes to incorporating emerging technologies, Dell prioritizes intelligent devices with AI to provide personalized user experiences and ensure environmental sustainability. The company’s strategy focuses on empowering businesses to navigate shifts in workplace productivity, collaboration, and innovation. With a people-centric approach, Dell’s computing devices are designed with AI to optimize performance, reliability, and manageability, meeting the diverse needs of users. The application of AI enhances connection quality, optimizes audio performance, and reduces energy consumption.
Dell also places a strong emphasis on security and has integrated it across its portfolio. The company provides systems with end-to-end security integration, combining hardware, software, services, and financing into one solution to simplify PC lifecycle management. Moreover, Dell offers a comprehensive portfolio of hardware, software solutions, and services built on Zero Trust principles, supporting organizations in building their modern security strategies.
Highlighting the role of PCs in the future of work, Nossair emphasized that they have become the productivity tool in any organization. As organizations recognize the importance of happy employees in boosting engagement and productivity, significant investments are being made in persona-driven secure devices and solutions with the right ecosystem. The PC serves as the gateway to the employee experience and represents a commitment to innovation. Therefore, a successful digital transformation requires an end-to-end strategy that integrates the user experience with the data center.
Sustainability and environmental responsibility are integral to Dell’s business strategy, aligning with Saudi Arabia’s objectives of net-zero carbon emissions by 2060. Dell integrates circular design principles and responsible asset recovery to prioritize sustainable materials, reuse, and recycling. The company aims to enable organizations to enhance sustainability across their operations and actively contributes to advancing the circular economy. Dell’s holistic sustainability approach guides its business strategy and positions the company as a leader fostering positive change.
Dell’s commitment to sustainability is reflected in its innovative packaging solutions. The company has introduced packaging made with 100% recycled or renewable materials, starting with select models of Latitude and Precision series laptops. This sustainable packaging showcases a sophisticated design while ensuring recyclability.
In terms of product design, Dell prioritizes repairability, reusability, and recyclability, offering customers sustainable choices. For example, the Latitude 5000 series features laptop lids made from 71% recycled and renewable materials, including bio-based plastic and reclaimed carbon fiber. Additionally, Dell incorporates ocean-bound plastics not only in packaging but also in product components like fan housing.
By continuously striving to reduce its environmental impact through intentional product and packaging design, Dell aims to cut emissions and eliminate waste.
Nossair’s insights and Dell Technologies’ commitment to workforce transformation, emerging technologies, and sustainability reflect the evolving business landscape in Saudi Arabia. As organizations embrace a people-centric approach, prioritize innovation, and invest in the right technologies, they can build a thriving and sustainable future of work in the Kingdom. Dell’s holistic solutions and strong focus on personalized user experiences, security, and sustainability make it a key player in driving this transformation.
In conclusion, the future of work in Saudi Arabia is poised to become people-centric, with organizations increasingly investing in workforce transformation and emerging technologies. Dell Technologies’ commitment to empowering organizations, optimizing productivity, and innovating while ensuring sustainability positions it as a valuable partner in shaping this future. As Saudi Arabia progresses towards its sustainability objectives, Dell’s focus on circular design principles and responsible asset recovery will contribute to the Kingdom’s environmental goals. With a focus on collaboration, innovation, and a commitment to empowering the workforce, Dell Technologies is helping Saudi Arabian organizations build a thriving and sustainable future of work.
