The need for more LGBTQIA+ friendly hubs in India is becoming increasingly important, despite the decriminalisation of homosexuality in 2018. Many Indians, especially minorities, are still uncomfortable in public spaces due to discrimination, harassment, and violence they may face. These challenges cause some LGBTQIA+ individuals to retreat into the shadows, suppressing their true identities, and hindering the overall well-being and progress of Indian society.
To address this issue, businesses need to prioritize LGBTQIA+ inclusion in their internal policies and practices. This means promoting diversity within their workforce and adopting anti-discrimination policies that protect employees and customers. Brands can also collaborate with LGBTQIA+ organizations and activists to co-create safe social spaces. This collaboration will continue to create an impact through events, workshops, and discussions that bring awareness and education about LGBTQIA+ issues.
Places like Social are already recognizing the need for and influence of the LGBTQIA+ community, actively working to create welcoming environments. By embracing diversity and inclusivity principles, these brands can help provide safe and inclusive spaces for individuals across the LGBTQIA+ spectrum. Social collaborates with grassroots organizations to facilitate workshops and events breaking the taboos. For example, Satrangi Mela, an LGBTQIA+ national fair, happens across India throughout the year, featuring popups and acts by individuals from the community. Other forums such as Culture Chutney and Super Deluxe ensure equitable representation.
The collaboration between brands and the LGBTQIA+ community will create truly inclusive and responsive spaces that are tailored to the community’s unique needs and preferences. By actively and consistently engaging with the community, these businesses can build a society that embraces diversity and fosters inclusivity. This will ultimately lead to a better and more progressive society for all.
