India’s eB2B market is projected to reach $90-$100 billion by 2030, growing at an annual compound growth rate of 40-45 per cent from $5-6 billion in 2022, according to a report by Redseer Strategy Consultants. Platforms catering to retailers currently make up 70-80 per cent of the eB2B market, with the remaining 20-30 per cent occupied by platforms catering to wholesalers. The report found limited multi-category platforms with pan-India operations across grocery, electronics, general merchandise, fashion and other categories. The rest of the eB2B platforms operate in fewer categories across regional or national levels. Multi-category eB2B platforms are best positioned to strike the right gross margin to cost structure balance by leveraging assets and capabilities across categories, the report noted.
India’s eB2B Market Could Reach $100 Billion by 2030: Study Finds
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