LG H&H Sales Surge by 294% on Japan’s Qoo10
South Korean beauty powerhouse LG Household & Health Care saw a remarkable 294% increase in sales on Japan’s leading online marketplace, Qoo10. The surge in sales comes just six months after LG H&H made its debut on the platform. The company has actively worked to raise brand awareness and expand its customer base by participating in Qoo10’s renowned megawari event. LG H&H’s sales growth in the event that ended on Sunday underscores the success of its flagship products.
LG H&H attributes its sales record to the exceptional performance of its luxury cosmetics brand, O Hui, and its popular ultimate fit jean cushion. During the November event, over 5,000 O Hui jean cushions, including three types, were sold in a mere 12 days. These products ranked third and fifth in the foundation and cushion categories, respectively, on Qoo10 Japan. LG H&H’s premium makeup brand, Glint, also experienced a significant boost in sales. Their flagship highlighter surpassed competitors, registering a 132% surge compared to a similar event in September.
In addition to cosmetics, LG H&H’s oral care product line gained traction as well. The Euthymol whitening toothpaste witnessed a remarkable 66% increase in sales compared to September, earning the second spot in the living category on Qoo10 Japan.
We believe that the combination of our brand’s trustworthiness, outstanding qualities, and competitive pricing is attracting Japanese customers, shared an LG H&H official. The company intends to further augment their marketing efforts by expanding both online and offline channels, aiming to capitalize on this momentum.
Currently, LG H&H offers products from nine cosmetic brands and nine home care and daily beauty brands on various online platforms in Japan, including Qoo10. The company’s success in Japan’s market reflects their commitment to delivering top-quality products and building consumer trust.
The significant growth in LG H&H’s sales on Qoo10 demonstrates the brand’s strength and appeal to Japanese consumers. As they continue to innovate and expand their presence, LG H&H remains dedicated to providing beauty and health solutions that cater to the diverse needs of their global customer base.
