Indoor skiing has become a popular trend in Guangdong, with a surge in interest among skiing enthusiasts in the southern region. The largest indoor skiing venue in Guangzhou, the Guangzhou Hot Snow Miracle (Sunac Snow World), is attracting millions of visitors since its opening. Data from Meituan reveals that searches related to indoor skiing in Guangdong have increased by 295% since November. The indoor skiing industry in China has experienced rapid growth, with 50 new indoor skiing venues opening in 2022-2023. In fact, China holds half of the top ten positions for the world’s largest indoor skiing venues. With the conclusion of the Beijing Winter Olympics, the popularity of ice and snow sports has continued to rise, leading to the increasing popularity of indoor skiing facilities in the southern region. Guangzhou Hot Snow Miracle has introduced new snow-themed attractions this year, enhancing the overall visitor experience. Industry insiders believe that ice and snow tourism will become a nationwide phenomenon, with the demand for such activities being further unleashed. Despite the scarcity of ice and snow resources in southern regions, the enthusiasm for ice and snow activities has been high, making Guangdong a significant market for ice and snow consumption. Skiing enthusiasts in the south not only enjoy the facilities but also have the potential to produce future skiing champions. With favorable policies and conditions, Guangdong is making strides in cultivating young skiing talents. The industry anticipates that the upcoming 2023-2024 snow season will be the most prosperous in the last five years. As indoor ice and snow facilities continue to increase and local service platforms boost awareness, more people in the south are joining in the ice and snow tourism trend. This development reflects the growing popularity and broad appeal of winter sports, with an increasing number of people embracing this thrilling and enjoyable activity.
Skiing Enthusiasm Soars in Guangzhou’s Hot Snow Miracle as Indoor Skiing Surges 295% in Guangdong, China
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