Parachute is set to host an in-person holiday market in Los Angeles, featuring over 40 brands. The event is part of Parachute’s seasonal marketing strategy and aims to engage with their local community. This year, the interest in an in-person event has exceeded expectations, making it the perfect time to create a memorable experience.
Dubbed the Parachute Holiday Village, the market will consist of small storefronts showcasing various participating brands. The two-day event will take place in Culver City, a shopping and entertainment community near Los Angeles. Attendees who purchase an $8 entry ticket will not only have access to a diverse retail experience but also enjoy holiday crafts, cocktail tastings, music, and wood-fired pizzas.
Parachute founder Ariel Kaye emphasized that the event is focused on creating lasting memories and strengthening brand affinity rather than solely driving sales. It comes as no surprise, as the company has been expanding its product offerings and retail presence in recent years. Known for their high-quality bedding and sheets, Parachute now includes furniture and other home-related decor in its range.
Kaye highlighted the growing consumer appetite for in-person events and experiences, pointing out that the company has successfully organized nearly 200 small-scale events across its 26 stores throughout the year. Parachute’s first store opened in Venice, Los Angeles in 2016, and the brand has since opened additional stores in New York, Texas, Colorado, and other locations across the United States.
Despite being primarily direct-to-consumer, Parachute has established strategic partnerships with renowned retailers such as Nordstrom, Crate & Barrel, and Madewell. These collaborations have allowed the brand to reach a wider audience and increase its brand recognition.
The upcoming holiday market reflects Parachute’s commitment to delivering a memorable experience while catering to the interests and needs of its target audience. As the brand continues to expand, events like the Parachute Holiday Village serve as opportunities to forge stronger connections with consumers and their local communities.
With the Parachute Holiday Village, the brand hopes to seize the moment this holiday season, providing a festive and inviting atmosphere for shoppers while showcasing the creativity and craftsmanship of over 40 participating brands. The market promises to be an exciting and enjoyable experience for all attendees, as they explore unique offerings, indulge in delicious food and drinks, and immerse themselves in the holiday spirit.
As the interest in attending in-person events and experiences grows, Parachute is ensuring they remain ahead of the curve, delivering both community building and strong sales performance. The Parachute Holiday Village is another step towards solidifying their position as a leader in the home goods industry and a brand that truly understands the needs and desires of its customers.
So mark your calendars for this forthcoming holiday market and get ready to embark on a truly memorable shopping experience filled with delightful surprises, incredible products, and the joy of the holiday season.
