Honda’s India-made SUV Elevate has set its sights on the Japanese market, with plans to make its debut in 2024. This marks a significant milestone as it will be the first time that a product manufactured by Honda Cars India Ltd (HCIL) will be exported to Japan, a highly regulated market.
The mid-sized SUV, which was launched in India earlier this year to great success, will be produced at HCIL’s Tapukara facility in Rajasthan. It is scheduled for a spring launch in Japan under the brand name WR-V. This move demonstrates the manufacturing capabilities of Honda’s operations in India and highlights the company’s vision of establishing the country as a key export hub in its business.
HCIL’s Tapukara plant is fully equipped to meet both domestic and export demands, making it an ideal production facility for the Elevate SUV. With this latest export endeavor, Honda aims to further strengthen its presence in the SUV market, both in India and globally.
In September 2023, HCIL introduced the Elevate SUV in the Indian market, and it has already garnered positive feedback from customers. This success has encouraged the company to expand its SUV lineup in India, with plans to introduce five new models by 2030.
By taking advantage of India’s manufacturing capabilities, Honda has recognized the potential to produce high-quality vehicles for both the domestic and international markets. This strategic move not only showcases Honda’s confidence in its India operations but also highlights the country’s growing prominence as an automobile manufacturing hub.
With the launch of the India-made Elevate SUV in Japan, Honda aims to cater to the preferences of Japanese consumers while also leveraging the cost-competitive nature of its Indian production facility. This approach allows Honda to offer a technologically advanced and feature-rich product at an attractive price point.
The introduction of the Elevate SUV in the Japanese market is expected to further propel Honda’s growth and enhance its competitive position in the global automotive industry. As the company expands its SUV offerings, it remains committed to delivering innovative and reliable vehicles that meet the evolving needs of customers worldwide.
Overall, Honda’s decision to export the Elevate SUV from India to Japan underscores the confidence in its manufacturing capabilities and positions the country as a key player in the company’s global strategy. With the Japanese market set to experience the charm of the India-made SUV in 2024, Honda aims to conquer new horizons and strengthen its presence on a global scale.
