Microsoft’s search engine, Bing, is stepping up its game in the AI search experience with its new Bing ChatGPT crossover. While Google has recently unveiled its competitor, Bard, users don’t have access to it yet. Bing’s new interface looks very similar to the traditional search experience, but with some improvements. However, it is important to note that the new Bing is still in the early stages and only available to a limited number of users, with others having to join a waitlist.
The competition between Microsoft and Google in the AI search engine space is heating up. Although Bing currently holds a search market share of only about 9%, compared to Google’s dominating 80%, Microsoft’s move with Bing ChatGPT could potentially shake up the search landscape. However, Google’s front-of-mind presence among consumers gives it a significant advantage.
While Bing’s advancement in AI search is noteworthy, Google is also making strides with its own AI innovations for its search lens and Maps apps. Both Microsoft and Google are vying for a larger share of the search market, but they still have work to do in terms of perfecting their user interfaces and scaling their services.
Furthermore, Google might face antitrust scrutiny as it pushes the boundaries of AI technology. Given the recent focus on big tech by regulatory authorities, Google needs to be careful about avoiding any actions that could attract unwanted attention. This could create an opportunity for Microsoft to gain some ground in the search engine market.
In conclusion, while Bing’s new AI search experience shows promise, Microsoft still has a long way to go to catch up to Google’s search market dominance. With Google’s strong position in the market and the potential antitrust concerns it faces, Microsoft might find an opening to shake up the search landscape. However, the race is still in its early stages, and much can change in the coming months.
