BetterBrand, the innovative food tech company revolutionizing the refined carb space, has announced its expansion into the UK market. Following its successful launch and rapid growth in the US, BetterBrand will exclusively debut its flagship product, ‘The Better Bagel’, at Whole Foods Market locations in the UK from October 2, 2023. This move represents a significant milestone for BetterBrand as it aims to transform carb-heavy foods into healthy alternatives without compromising taste or experience.
Since its inception in 2021, BetterBrand has gained substantial traction among consumers and retailers alike. The company’s commitment to creating innovative twists on traditional favorites while prioritizing joy in healthy eating has resonated with customers. With its proprietary ‘grain-changing’ technology, ‘The Better Bagel’ transforms the conventional carb-laden bagel into a net carb equivalent of two slices of banana. It boasts over 25g of plant-based protein, no added sugar, and a clean, non-GMO ingredient list.
BetterBrand’s global expansion follows its record-breaking Series A funding round, where CEO and Founder Aimee C. Yang achieved the highest Series A valuation ever posted by a female founder in venture history, amounting to $170 million. This valuation surpasses that of tech giants like Facebook, Stripe, and Tesla. As of August 2023, BetterBrand has reached a revenue run rate of over $15 million, expected to double to $30 million or more by year-end.
Aimee Yang, CEO and Founder of BetterBrand, expressed excitement about entering the UK market and becoming an international brand. She acknowledged the overwhelming positive response and demand the company has received since its US launch and expressed gratitude to Whole Foods Market for their invaluable support throughout the brand’s journey.
Jade Hoai, Executive Leader of Purchasing, Marketing, and Supply Chain for Whole Foods Market UK, shared her enthusiasm for BetterBrand’s growth from the US to the global market. She highlighted BetterBrand’s success as a customer favorite and emphasized the increasing demand in the UK for better-for-you products, making BetterBrand’s entry timely and impactful.
‘The Better Bagel’ will be available in three variations, including ‘The Everything’, ‘The Classic’, and ‘The Pretzel’, at all Whole Foods Market stores in the UK, with a pack of two priced at £5.99. Consumers can also find BetterBrand’s full product range online at eatbetter.com and in over 2,000 locations in the US, including Whole Foods Market, Target, and Sprouts.
BetterBrand’s mission to redefine the consumer experience around diet and healthy eating has gained momentum, with its innovative approach to providing guilt-free indulgence in the $12 trillion refined carb industry. Through its expansion into the UK and beyond, BetterBrand is set to continue making waves in the food tech space, offering delicious and nutritious alternatives for consumers worldwide.
