Porsche, known for its iconic and timeless designs, is embracing an exciting evolution in its styling as it dives into the electric revolution. While the brand remains committed to its fundamental design concept, Porsche’s styling team is seizing the opportunity to explore more adventurous looks. Two concept cars, the Mission X and Vision 357, give us a glimpse into how Porsche is revolutionizing its design language while honoring its rich heritage.
Ingo Scheinhütte, Porsche’s head of advanced exterior design, affirms that these concept cars are indicative of the work happening with its production vehicles. One notable design element is the continuous light arch, a staple of Porsche’s brand identity. The Mission X takes this concept a step further by integrating the Porsche logo into the light arch—a feature that is likely to make its way into future production models.
The Vision 357 Concept and the Mission X represent two different design directions Porsche is considering. On one hand, there is the futuristic approach, and on the other hand, Porsche aims to pay homage to its original shape, often referred to as a love letter to the original Porsche.
Even in the more retro-inspired Vision 357, significant changes are underway in Porsche’s design. Surprisingly, the headlights have taken center stage in the brand’s exploration of shape. In the past, headlights were considered the most important exterior element of a Porsche. However, with models like the Vision 357, Mission X, and the 963 LMDh, Porsche is reimagining its headlights while ensuring they retain the essential Porsche-ness. The design team aims to strike a balance between tradition and innovation, staying true to the brand’s 75-year-old recipe of evolutionary design.
While the legendary Porsche 911 will continue with its iconic design formula, other sports cars, including the all-electric Boxster, will have more room for avant-garde experimentation. Furthermore, SUVs and larger vehicles will also integrate design updates inspired by Porsche’s sports cars. For instance, the 357 Concept introduces a crease on the side, departing from Porsche’s usual rounded aesthetic. In this way, Porsche plans to adapt its sports car blueprint to its SUV lineup.
In conclusion, Porsche’s electric revolution is sparking an exciting evolution in its styling. While the brand remains rooted in its design philosophy, the shift to electric vehicles allows Porsche’s styling team to explore more adventurous looks. The Mission X and Vision 357 concepts showcase the brand’s commitment to both tradition and innovation. As Porsche embraces the future, it aims to shed its reputation as the laziest designers in the car industry and deliver innovative and captivating designs that captivate car enthusiasts worldwide.
