Srinagar, Aug 25: The Department of Pharmaceutical Sciences at the University of Kashmir organized a guest lecture on the topic of Pharmaceutical Marketing: Career Option After B. Pharm, with the aim of exploring promising career paths for pharmacy graduates. The lecture, delivered by Aseem Rustogi, Head of Marketing at ALKEM Laboratories’ Ophthalmology Division, shed light on the dynamic landscape of pharmaceutical marketing.
Rustogi highlighted the vital role that marketing plays in introducing groundbreaking medical innovations to the public. He also emphasized the intricacies and challenges involved in promoting pharmaceutical products. According to Rustogi, success in this field requires a fusion of pharmaceutical knowledge and marketing prowess. Staying attuned to industry trends and leveraging digital platforms for impactful marketing campaigns are crucial aspects of the pharmaceutical marketing profession.
The Dean of the School of Applied Sciences and Technology, Prof. Zulfiqar Ali Bhat, shared that the university actively encourages students to explore successful careers in the pharmaceutical field. Prof. Bhat stated that such guest lectures bridge the gap between academia and industry, providing students with valuable insights into the real-world applications of their studies.
Prof. Mubashir Hussain Masoodi, Head of the Department of Pharmaceutical Sciences at the University of Kashmir, expressed his enthusiasm about how the lecture encouraged budding pharmacists to explore diverse opportunities in pharmaceutical marketing.
The guest lecture was attended by faculty members, students, and industry enthusiasts who gained valuable insights into the expansive possibilities available in the pharmaceutical sector.
This guest lecture serves as a testament to the University of Kashmir’s commitment to prioritizing the placement of its graduates. A strong focus on exploring various career paths, such as pharmaceutical marketing, equips students with the necessary skills and knowledge for successful professional journeys in the pharmaceutical field. With industry leaders like Aseem Rustogi sharing their expertise, students are empowered to navigate the challenging yet rewarding pharmaceutical landscape. Such initiatives foster a strong connection between academia and industry, ensuring that students are well-prepared to contribute to the sector upon graduation.
Keyword: pharmaceutical marketing, career paths, University of Kashmir, guest lecture, pharmacy graduates, industry trends, digital platforms, successful careers, department of pharmaceutical sciences, ALKEM Laboratories.
