Terry Prentice, the senior associate athletic director responsible for overseeing the University of Arkansas’ Name, Image, and Likeness program, is leaving his position to join Mississippi State as the deputy athletic director. Prentice, who competed for Arkansas in track and field and holds two degrees from the university, played a crucial role in establishing and growing the NIL program. His departure from Arkansas presents an opportunity for professional growth and advancement.
Prentice expressed mixed emotions about leaving his alma mater, acknowledging the special place Arkansas holds in his heart. Reflecting on his time at the university, he mentioned milestones such as purchasing his first house, marrying his wife, and achieving personal and athletic success. However, he views his move to Mississippi State as a chance to expand professionally, take on new responsibilities, and continue his career development.
Starting his tenure at Mississippi State on September 11th, Prentice is committed to giving his all to Arkansas until his departure on September 6th. He recognizes the challenges of transitioning the NIL program but assures fans and stakeholders that he will work to ensure a seamless continuation of success for the Razorbacks. Prentice has faith in Razorbacks Athletic Director Hunter Yurachek’s ability to find a suitable replacement.
Prentice also expressed his gratitude towards Yurachek for bringing him back to Arkansas and giving him the opportunity to contribute to the university’s success in various sports. He believes they accomplished incredible things during his 2 ½ years at Arkansas, praising the establishment of the NIL program and the trust built with student-athletes, coaches, fans, and donors.
Sam Pittman, the football coach at Arkansas, wished Prentice well in his new role and acknowledged his excellent work at the university. Pittman believes the NIL program will continue to thrive and improve under new leadership. Prentice also mentioned the icing on the cake for his time at Arkansas: the Arkansas men’s and women’s cross country and track and field programs winning titles at the NCAA Indoor meet in March.
Prentice’s move to Mississippi State was influenced by his longstanding relationship with Mississippi State Athletic Director Zac Selmon. They first met when working as associate athletic directors in the Big 12. Selmon praises Prentice as an outstanding addition to their executive cabinet, highlighting his innovation, hard work, and ability to connect with student-athletes and stakeholders. Prentice views this move as a logical step towards his ultimate goal of becoming an athletic director.
While Prentice will undoubtedly be missed at Arkansas, he is excited for the opportunity that awaits him at Mississippi State. He hopes to make a meaningful impact and continue his professional development. With his departure, Arkansas will look to Yurachek to find a suitable replacement who can lead the continued success of the NIL program.
In summary, Terry Prentice, the Razorbacks’ NIL guru, is leaving his position at the University of Arkansas to become Mississippi State’s deputy athletic director. Prentice played a pivotal role in establishing and growing the NIL program at Arkansas and is leaving with mixed emotions. He is grateful for the opportunities and successes he experienced at Arkansas but views his move to Mississippi State as a chance for professional growth. Prentice’s departure presents an opportunity for Arkansas to find a suitable replacement who can lead the continued success of the NIL program.
