Bollywood stars Alia Bhatt and Shah Rukh Khan have unveiled D’Decor’s latest soft furnishing brand, FabriCare – High Performance Fabrics. The duo, known for their charm, elegance, and modern outlook, perfectly resonate with the brand’s ethos of seamless living. The launch was accompanied by a captivating brand film that showcases the beauty and functionality of FabriCare.
The brand film, set in an exquisitely designed home, tells a story where the beauty of the environment is threatened by unexpected visitors. Through a seamless fusion of action and entertainment, FabriCare brings together Alia Bhatt and Shah Rukh Khan, adding their signature charm to the narrative. The film embodies the essence of Beauty that needs no protection, highlighting the brand’s commitment to combining functional brilliance with aesthetic allure.
FabriCare sets a new benchmark in the realm of soft furnishings, resulting from years of research and dedication. The brand aims to transform consumers’ experience with curtains and upholstery in their homes, alleviating anxieties about tarnishing their furnishings. The campaign’s key insight is that beautiful things do not need to be fragile. By achieving strength and beauty, FabriCare liberates consumers from unnecessary restrictions and allows them to live carefree within their homes.
Both Alia Bhatt and Shah Rukh Khan expressed their excitement and pride in being associated with D’Decor and the launch of FabriCare – High Performance Fabrics. Shah Rukh Khan, Brand Ambassador of FabriCare, shared his longstanding relationship with D’Decor and his belief that the new brand will beautify homes and provide consumers with peace of mind. Alia Bhatt, also the Brand Ambassador of FabriCare, expressed her happiness to be part of the D’Decor family and highlighted the combination of beauty, high performance, durability, and functionality in FabriCare.
D’Decor’s FabriCare offers an extensive range of upholstery and curtain fabrics with over 800 meticulously crafted designs. The products seamlessly blend international trends, Indian consumer preferences, and profound fabric expertise, resulting in a captivating assortment.
The launch of FabriCare marks an exciting milestone for D’Decor and promises to redefine the world of soft furnishings. With Alia Bhatt and Shah Rukh Khan as the brand ambassadors, the FabriCare brand aims to enhance the beauty and functionality of homes, giving consumers the freedom to live stress-free without worrying about mishaps on their couches or curtains.
