Pooja Ika, a trailblazing figure in the healthcare sector, has recently been named to Forbes’ esteemed Under 30 List. This prestigious recognition is reserved for exceptional individuals under the age of 30 who have demonstrated remarkable innovation and made a significant impact in their respective fields.
Pooja Ika, an alumna of Babson College, has already achieved extraordinary feats at such a young age. As the youngest person to launch a new Medicare Advantage Health Plan in the United States, she has also pioneered the first Medicare Advantage Company in Massachusetts since 2013. In 2019, Ika founded eternalHealth, driven by her unwavering mission to revolutionize the insurance landscape and make high-quality and affordable healthcare accessible to the residents of Massachusetts and beyond.
At eternalHealth, the team works tirelessly to provide their members with the benefits they need to lead their best lives. Moreover, they focus on eliminating common barriers that older adults often encounter when seeking healthcare. Ika’s ultimate goal is to create a member-centric organization that offers easy access to friendly customer service representatives and educational opportunities to empower beneficiaries to take control of their health through preventive care.
Under Ika’s leadership, eternalHealth has garnered substantial support from influential figures like former Pepsi and Apple CEO John Sculley, who serves as the Chairman of eternalHealth’s Board of Directors. Additionally, renowned Major League Baseball Hall of Famer and beloved Boston sports icon, David Ortiz, acts as eternalHealth’s spokesperson. The company has also successfully raised over $30 million in private funding, with a valuation currently standing at $200 million.
Based in Boston’s Back Bay, eternalHealth is a women-run and owned Medicare Advantage company committed to offering accessible, affordable, and high-quality healthcare to communities in Massachusetts and beyond. Their dedication to preventive and chronic care management perfectly aligns with their mission to provide benefits that remove barriers faced by older adults, enabling members to live fulfilling lives. Presently, eternalHealth offers four comprehensive plans to residents of Worcester, Middlesex, and Suffolk counties. They have plans for expansion into Bristol, Plymouth, and Norfolk counties, as well as Maricopa county, Arizona in 2024.
For more information about the plans and services offered by eternalHealth, please visit their website at www.eternalHealth.com.
