SETDA, the association representing U.S. state and territorial educational technology and digital learning leaders, has announced its 2024 cohort of Emerging Partners. Now in its 11th year, the program selects ed tech startups through a competitive application process for a year-long opportunity to engage with SETDA events, showcase their products and services, and receive guidance on the ed tech market.
This year’s Emerging Partners are:
The companies will participate in a Shark Tank-style pitch competition at SETDA’s Emerging Trends Forum. They will also tap into insight and advice on marketing, fundraising, sales, public relations, and other topics from education industry experts.
Since 2020, impactful marketing has grown increasingly important for education companies, due to the influx of entrants into the space, said a senior partner at CB&A, A FINN Partners Company. For Emerging Partners to stand out and earn districts’ trust and dollars, a compelling brand positioning and strategic marketing program are essential.
The aftermath of the impacts of COVID-19 still resonates within the states, making decisions on the allocation and expenditure of funds ever more complex, especially on the heels of a new National Educational Technology Plan, commented SETDA Partnerships Committee chair. SETDA recognizes the critical role that educational products and services play in helping address the long- and short-term issues facing the nation’s schools.
The Emerging Partners program aims to support new ed tech startups as they navigate the competitive education technology landscape and contribute innovative solutions to educational challenges.
