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Ministry Launches ‘ZimBho – Uripi’ Domestic Tourism Campaign to Boost Zimbabwe’s Economy

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The Ministry of Tourism launches 'ZimBho - Uripi' campaign to boost domestic tourism and economy in Zimbabwe. The campaign aims to encourage locals and the diaspora community to explore the country's attractions and festivities. With a target of a $5 billion tourism economy by 2025, the campaign highlights the beauty and culture of Zimbabwe, urging citizens to 'holiday at home' and support the growth of local tourism.

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