Tag: Poised to Disrupt AVOD Market

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Amazon Prime Video Launches Ad-supported Viewing in Major Markets, US

Amazon Prime Video introduces ad-supported viewing in major markets, allowing users to watch content with commercials unless they pay extra for an ad-free experience. Analysts forecast that Prime Video ads will generate billions in revenue, with Amazon's move expected to disrupt the advertising market and steal share from cable networks and other ad-supported platforms. This move is expected to boost Amazon's already substantial market share in digital ads, reaching millions of unique viewers.

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