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Starbucks Offers Affordable Drinks in India Amid Growing Competition

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Starbucks is changing its strategy to appeal to Indians, with smaller and cheaper drinks. Third Wave and Blue Tokai have opened +150 stores in 3 years.

Starbucks Introduces Cheaper Drinks in India to Compete with Domestic Rivals’ Expansion

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Starbucks is introducing smaller and cheaper drinks in India to attract customers, including kids, after competition from rival chains Blue Tokai and Third Wave. The coffee giant plans to open more stores in smaller towns and has launched a unique six-ounce drink called Picco for $2.24 and milkshakes for $3.33. With 343 stores in India, Starbucks is fighting to maintain its position in the expanding market.

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Starbucks Introduces Cheaper Drinks in India to Compete with Domestic Rivals’ Expansion

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Starbucks is introducing smaller and cheaper drinks in India to attract customers, including kids, after competition from rival chains Blue Tokai and Third Wave. The coffee giant plans to open more stores in smaller towns and has launched a unique six-ounce drink called Picco for $2.24 and milkshakes for $3.33. With 343 stores in India, Starbucks is fighting to maintain its position in the expanding market.

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