Tag: Influencer strategy

B2B brands embrace influencer marketing and plan for expansion, as new research shows that 75% of decision-makers already use influencers and 85% have included it in their marketing strategies. Benefits include increased sales revenue and improved brand reputation. Challenges include identifying ideal influencers and measuring results, but artificial intelligence is emerging as a solution. Social media content is the most common type utilized, and content promotion is the most effective influencer activity. Download the reports for more insights.