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Affle Acquires YouAppi – App Marketing Platform

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Affle, through its subsidiaries, has acquired YouAppi; a global programmatic mobile app marketing platform. MD & CEO Anuj Khanna Sohum is excited as synergies will strengthen YouAppi in the gaming vertical, while YouAppi Co-Founder and CEO Moshe Vaknin is elated as the acquisition will help accelerate its vision. Both companies' technology capabilities and business models should prove to be advantageous for customers.

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