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Lucknow University Plans to Establish Bharat Lab for Consumer Behavior Study

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Lucknow University plans to establish Bharat Lab, India's first consumer insights think tank, on campus. It aims to exchange knowledge with industry experts and analyze the purchasing behavior of consumers in smaller cities, helping businesses better understand and serve these markets. The initiative also offers opportunities for data analytics and research on rural consumer behavior, supporting students' and faculty's professional development through access to the latest research. Bharat Lab will boost relationships between academia, industry, and society, creating a win-win solution.

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