Apple Plans to Implement Generative AI on iPhone & iPad Starting 2024, Balancing Privacy & Innovation


Updated: 8:21 PM, Thu October 19, 2023

Apple is reportedly planning to introduce generative AI technology on its iPhone and iPad devices starting in 2024. According to analyst Jeff Pu, the implementation of this advanced artificial intelligence functionality is expected to strike a balance between privacy and innovation, aligning with Apple’s commitment to protecting user data.

Pu’s research indicates that Apple may build several hundred AI servers by 2023, followed by a significant increase in the following year. The company is likely to offer a combination of cloud-based AI and edge AI, which involves processing data on the device itself. This approach aims to enhance user experience while maintaining privacy.

However, the rollout of generative AI on Apple devices will require patience from users, as the company carefully considers how to utilize and process personal data responsibly. This reflects Apple’s commitment to safeguarding customer privacy while incorporating cutting-edge technology.

If the projected timeline holds true, Apple could begin introducing generative AI features with the release of iOS 18 and iPadOS 18. The specific applications of this technology are yet to be revealed, but recent reports suggest Apple may integrate large language models into Siri, allowing users to automate complex tasks. This would involve deeper integration with the Shortcuts app and could potentially be included in an upcoming iPhone software update, potentially becoming part of the iOS 18 release.

It is worth noting that earlier this year, supply chain analyst Ming-Chi Kuo stated that Apple was trailing its competitors in generative AI development. This raises the question of whether the late 2024 timeframe for implementation is feasible. It’s possible that the technology may not be fully ready until 2025 or later, given Apple’s determination to ensure optimal performance and reliability.

The popularity of generative AI surged in the past year with the release of OpenAI’s ChatGPT, a chatbot capable of responding to questions and prompts. Google and Microsoft have also launched similar chatbots, indicating a rising trend in the industry. These chatbots utilize large language models to simulate human-like interactions, offering a more immersive and natural experience.

Reports have emerged suggesting that Apple has been internally testing a chatbot named Apple GPT, reminiscent of OpenAI’s ChatGPT. However, the tech giant has not yet formulated a definitive strategy for releasing generative AI tools to the public, according to Bloomberg’s Mark Gurman.

Apple’s interest in generative AI is no secret and has been acknowledged publicly by CEO Tim Cook. In an interview with Forbes, Cook emphasized the importance of approaching this technology thoughtfully and addressing potential issues such as bias and hallucination. Apple aims to leverage its years of research in generative AI to ensure responsible and beneficial applications.

As Apple pursues its plans to implement generative AI on its mobile devices, the company is likely to revolutionize user experiences while upholding its unwavering commitment to safeguarding privacy. The specifics of how generative AI will be integrated into the iOS and iPadOS ecosystems remain undisclosed, but users can anticipate exciting advancements in AI capabilities over the coming years.

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Neha Sharma
Neha Sharma
Neha Sharma is a tech-savvy author at The Reportify who delves into the ever-evolving world of technology. With her expertise in the latest gadgets, innovations, and tech trends, Neha keeps you informed about all things tech in the Technology category. She can be reached at for any inquiries or further information.

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